David Mitchell’s Outsiders
Series 3 Campaign
David Mitchell. Six Comedians. The deepest, darkness wilderness of rural Hertfordshire. What could go wrong?
This campaign was all about the comedic contrast between the Dave’s epic exaggerated storytelling and the reality. This wasn’t just a woodland in Hertfordshire - this was deepest darkest “Hurtfordshire”. A journey of epic survival, bravery and adventure…with afternoon tea & biscuits.
This adventurous approach to storytelling spanned across our entire campaign - On-Air promos, DOOH, Radio, Print, Social and a UKTV-first - a brand new TikTok Outsiders game.
“Between history and the legend. Print the legend.”
Teaser Promo
“No. No. It’s pronounced ‘Heart’. It’s Hertfordshire. We’re in Hertfordshire.”
Launch Promo
Key Art
Radio & DAX Audio Adverts
Social - TikTok Game & Influencer Campaign
Over 8.6 million views
In combination with an influencer campaign I designed and coded a “temple-run” style mobile game using TikTok’s EffectHouse. Players must dodge the obstacles whilst collecting badges - all whilst being cheered on and heavily critiqued by David Mitchell.